Thanks Sarah for paying attention to that statement and writing it down. Your act made me think about what I’d said:
“You want to highlight the Brand you’re trying to build, not the one you’ve let accumulate.”
Understanding, and being able to articulate, my personal brand has been a major factor in my decision making for the past 11 years. Writing a brand statement, and continually developing it, has guided me to some memorable experiences.
If you don’t write your own brand, develop it, and focus your decision making in its light – then you are left with the brand you’ve accumulated. And you didn’t get this accumulated brand consciously.
So you have a choice. Stay with the unconscious brand out of your control, or consciously, and intentionally, develop the brand you desire – and make life-changing decisions.
Tom Peters was my original inspiration to write my own brand – and – William Bridges led me through some key thinking to make decisions in its light.
[...] 20, 2009 by Jeff Brunson Those who know of my work are aware of the emphasis I place on a Personal Brand. For each of my Coaching Clients, I construct a long version of this personal brand – this version [...]
[...] focused – narrowing my personal brand – had enriched my work and life. Focus intensified my love, my Voice (the one thing I hold so close that must be in each and every [...]