For a couple of years now, United Way of America has been transforming to a Community Investment Model that has found its roots in a new way of thinking for not-for-profits – Impact.
Since being informed of this transformation due to some client work in Knoxville, TN, I’ve been convinced that other organizations can learn from this way of thinking – this new level of accountability.
We are all generally good at measuring our tasks. But do we really understand how to focus on impact and how to effectively measure there? This will include seeing up front, and subsequent measurement, of the intangibles.
A good start? Ask yourself:
What do you expect? What is expected of you? What is your targeted impact? What will be the result of your impact?
A tip: Don’t worry about what should be – concentrate on what ‘ought’ to be.
