Jeff Brunson

I more than occasionally work with a Leader who is conflicted about promoting self – their skills, strengths, and value to the organization.

Many times they see this as “selfish” self-promotion. And if selfish, then it is most likely at the expense of others. This is very distasteful for those who are trying to be ‘real’ Leaders.

But I believe there is a healthy, right self-promotion. I see this form of promotion as “selfless.”

Instead of understanding your strengths, skills, and potential contribution – your brand – and then hoping something opens up, find the components of your organization where you know your strengths, skills, contribution (brand) will be critical to organizational success.

Now think about this: instead of the old ‘tooting your own horn’ approach, confidently have conversations with your management about what it is you bring to the organizational table – how your values, strengths, and approach will add to effectiveness for those in the organization and for moving the organization closer to its performance goals. You are a critical part of the organizational story. You must simply learn how to better tell that story with your figure painted into the picture.

This is NOT selfish. This IS selfless. It is putting yourself out there for the benefit of all concerned.

And of course you must first know your Values/Strengths – and be very conscious of your Brand.