“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle
You are the message. Your Brand is the succinct version of that message. It takes constant awareness for you to build Brand awareness and representation.
As the Leader, brand awareness begins with you. Don’t expect others to be compelled by your personal brand if you’re not compelled to action by it yourself. Being compelled to action means that you make growth and development decisions in the light of your brand.
How your brand motivates you is the beginning of credibility. Brand representation is simply your resulting behaviors.
Your Desire & Intent as a Leader is very important to those you lead. It is critical to your success, and the success of others, that you are skillful in creating and articulating a clear vision.
When focused, your observable behaviors prove the full meaning of your brand. When you focus on what you desire for those you lead, your actions begin to consistently honor the commitment represented by your desire. When you articulate your intent, you engage others in picturing a better tomorrow – a positive, collective future.
The 21st Century Leader is also becoming skilled at using the concepts of Story in communication, connection, and message.
As you lead others to participate in visualizing a bright tomorrow, you are equipping them to participate today. They see themselves in the story being told by the positive, collective future. You then lead them to see the story in light of today – understanding what to measure in order to let us know we are indeed telling our story.
The power of, and success in, our collective future depends greatly on your ability to know and act on your Personal Brand – you are the message.
