Building Personal Brand

Thanks Sarah for paying attention to that statement and writing it down. Your act made me think about what I’d said:

“You want to highlight the Brand you’re trying to build, not the one you’ve let accumulate.”

Understanding, and being able to articulate, my personal brand has been a major factor in my decision making for the past 11 years. Writing a brand statement, and continually developing it, has guided me to some memorable experiences.

If you don’t write your own brand, develop it, and focus your decision making in its light – then you are left with the brand you’ve accumulated. And you didn’t get this accumulated brand consciously.

So you have a choice. Stay with the unconscious brand out of your control, or consciously, and intentionally, develop the brand you desire – and make life-changing decisions.

Tom Peters was my original inspiration to write my own brand – and – William Bridges led me through some key thinking to make decisions in its light.

This entry was posted in Confidence by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

2 thoughts on “Building Personal Brand

  1. Pingback: Brand - You’ve Got A Story to Tell « Jeff Brunson

  2. Pingback: Why Love? « Wading the Stream of Awareness

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