Thanks Sarah for paying attention to that statement and writing it down. Your act made me think about what I’d said:
“You want to highlight the Brand you’re trying to build, not the one you’ve let accumulate.”
Understanding, and being able to articulate, my personal brand has been a major factor in my decision making for the past 11 years. Writing a brand statement, and continually developing it, has guided me to some memorable experiences.
If you don’t write your own brand, develop it, and focus your decision making in its light – then you are left with the brand you’ve accumulated. And you didn’t get this accumulated brand consciously.
So you have a choice. Stay with the unconscious brand out of your control, or consciously, and intentionally, develop the brand you desire – and make life-changing decisions.