Leading with Story

A great tool for the 21st Century Leader is actually an ancient art – Storytelling.

While I could go on and on about tactics, and ‘how to’ in those tactics, it is most profitable here to touch on why Story is so important in your Leadership.

Engaging in a story, and more specifically in your own open and honest story as it relates to a particular issue, allows people to see the real you. People can see, and better understand, your desire and intent in light of your observable behaviors.

This alignment is a critical component in leading others to find, see and clearly understand their own motivation in light of the particular issue. Making story personal gives the story and the current situation meaning and relevance beyond a simple, easy way out, command and control response.

This entry was posted in Confidence by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

1 thought on “Leading with Story

  1. I couldn’t agree more on the power of telling the right story for both impact and a way of communicating a complex message. A good storyteller though knows his/her audience and adjusts the storyline so the audience can relate.

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