For a couple of years now, United Way of America has been transforming to a Community Investment Model that has found its roots in a new way of thinking for not-for-profits – Impact.

Since being informed of this transformation due to some client work in Knoxville, TN, I’ve been convinced that other organizations can learn from this way of thinking – this new level of accountability.

We are all generally good at measuring our tasks. But do we really understand how to focus on impact and how to effectively measure there? This will include seeing up front, and subsequent measurement, of the intangibles.

A good start? Ask yourself:

What do you expect? What is expected of you? What is your targeted impact? What will be the result of your impact?

A tip: Don’t worry about what should be – concentrate on what ‘ought’ to be.

This entry was posted in Confidence by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

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