Not many people like to visit the dentist. I will have to tell you, I like my dentist. I may not always like what he has to do, but I like him … and I really like his staff.
In March, I broke a tooth – on a darn cheeseburger – and had to visit a periodontist for an implant. His office staff are each simply awesome. Follow-up and follow-through at this office are impeccable.
And that’s simply what it takes to build credibility – do what you say you will do – and in the case of these dental staff, do it in a willing, caring fashion.
As you’ve heard, don’t make commitments you cannot keep and keep the commitments you make. And to build your credibility in a meaningful, lasting manner, communicate around your commitments as a willing player and in a fashion that demonstrates your care.
These two doctors are smart Leaders surrounding themselves with committed, capable staff who do what they say they will do.