As a leader you build and maintain a network. In the process there’s that illusive networking question; “Hello Jeff, what do you do?” As my friend and colleague Raeus Cannon teaches, we normally answer this question with how we do what we do.
In the past, I would attend a function for the purpose of networking and find myself presented with the question. My response would be something like, “I’m a leadership coach and I work with groups of leaders around communication.” The average response was, “That’s nice, now what do you do?”
For a while I thought everyone I was meeting must be stupid … only to discover it was me. I was not answering their question. What do I do … not how do I do it. When I found my what – Building Confident Leaders – I was amazed at the difference in responses.
I share this because I believe that a Leader’s network is extremely important. It is part of the foundation you are building your career upon. Whether you realize it or not – and no matter what industry you lead in – you are in sales. By every action you are selling yourself – and what you stand for.
What do you do?
Live it and sell it with pride!