The Collaborative ‘Spirit’

A Client responded to my September 2007 Thoughts with the following that he had printed and pinned to his office wall:

“Cooperation” requires that we simply work alongside one another, from time to time, to achieve a common goal that is ethereal and does not persist. 

“Collaboration” requires that we work together, as one unit, intertwined, to achieve not only a common short-term goal but to also advance towards bringing to life a more meaningful long-term Vision.

Cooperation is an activity; collaboration is a spirit.

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About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

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