Skill Highlight 7 – Storytelling

Story is a powerful tool used to engage others in designing a better future and in creating an understandable connection with meaningful action in the present.

Storytelling is artful narrative applied to bring people together as a result of individualized interpretation of the story.

We experience Storytelling often. We experience storytelling when conversing with friends and family about events of the recent or distant past. We experience storytelling each time we watch a movie, listen to a ballad, and read a novel.

The components of Story, connected in a caring manner by the Storytelling Leader, fire our imagery and invite us into the Story.






The power of Story rests in the imagination of the hearer until it is stirred by the skilled teller. Through Story, Leaders help us see the future in our daily commitments and actions.

This entry was posted in 21st Century Skills by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

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