Confidence and The Rhetorical Power of 3

For years I’ve been helping Leaders set real goals in alignment with their values. A real goal is one of specificity.

Specific is simple … and Simple is a Strategy!

And that brings me to my definition of strategy. I see strategy as a low level concept. A set of strategies work together to achieve a goal by answering the question, “What does it look like to do something today to move closer to my goal?” This is effectiveness.

A successful strategy follows the Rhetorical Power of 3. My dear friend, Sheri Tigner, taught me about this power. The power of 3 follows a basic ‘systems thinking’ process – Open, Narrow, Close. Once you know a specific goal, you then begin to create present moment strategies.

An effective strategy is a statement with the word ‘by’ linking the statement to your unique process for bringing this strategy to your present moment reality. Your 3-point process begins with the Open, flows to Narrow, and completes itself with Close. This is about your Behavior.

This supports  a great concept brought forth in the book Influencer. People will change their behavior only when they first – believe there is a benefit to doing so – and second – believe that they can do what is required.

Another reason I believe the Rhetorical Power of 3 works is that ‘3’ has a rhythm. We can remember 1 … 2 … 3 easily. It feels natural.

This entry was posted in Confidence by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

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