Honoring the Shelf Life of a Story

We were working on a strategy under the category of ‘Clarity for Success.’ This category represents her first of the 3 points in her Desire & Intent statement.

The strategy we began focusing on was “Articulate a clear understanding of why we do what we do.” This was a difficult strategy to work through. As the desire to articulate the process interrupted her flow of words, I found a particular thought interrupting my listening.

I excused my interruption by asking permission to propose that this strategy just may have something to do with Story and Storytelling … in the sense that her strategy was specifically about “Articulating a clear understanding around the Story of why we do what we do.”

As I was explaining how Story concepts may apply, she was doodling a picture of a book. What happened next, to me, was simply stunning. Her words flowed in a beautiful order as she clearly outlined her own unique process in which to execute on this strategy:

Step 1– Being completely honest about what we do and why we do it
Step 2– Honoring the shelf life of the story – things change quickly around us – make the adjustments in the chapters of the story
Step 3– Organizing my communication around the evolving chapters – being sensitive to the immediacy of what needs to be told

I was most impressed by the intelligence of the steps and the wisdom expressed in the second step. As often happens, I learned something from my Client. And I learned something key about Storytelling for Leaders; we must “Honor the shelf life of a Story.”

This entry was posted in Confidence, Stories by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

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