We were working on a strategy under the category of ‘Clarity for Success.’ This category represents her first of the 3 points in her Desire & Intent statement.
The strategy we began focusing on was “Articulate a clear understanding of why we do what we do.” This was a difficult strategy to work through. As the desire to articulate the process interrupted her flow of words, I found a particular thought interrupting my listening.
I excused my interruption by asking permission to propose that this strategy just may have something to do with Story and Storytelling … in the sense that her strategy was specifically about “Articulating a clear understanding around the Story of why we do what we do.”
As I was explaining how Story concepts may apply, she was doodling a picture of a book. What happened next, to me, was simply stunning. Her words flowed in a beautiful order as she clearly outlined her own unique process in which to execute on this strategy:
Step 1– Being completely honest about what we do and why we do it
Step 2– Honoring the shelf life of the story – things change quickly around us – make the adjustments in the chapters of the story
Step 3– Organizing my communication around the evolving chapters – being sensitive to the immediacy of what needs to be told
I was most impressed by the intelligence of the steps and the wisdom expressed in the second step. As often happens, I learned something from my Client. And I learned something key about Storytelling for Leaders; we must “Honor the shelf life of a Story.”