What I’ve Learned as a Leadership Coach #6








 Desire & Intent


The Desire & Intent of an individual leader is a powerful commitment of Impact.

The 20th Century was all about results. I contend that in the 21st Century, it is all about impact.

A focus on results is simply about what got done. A focus on impact is about what got done … and how we got it done – how the individual leader got it done.

A coaching client said to me, “I want to continue to get things done. But I no longer want to leave arms and legs in the wake of my delivery.” He had realized that recognition for ‘results-sake’ was not enough for the legacy he now desired and intended.

He had found his voice. His voice now resonated through the acoustics of authentic purpose.

This entry was posted in Focus and tagged , , , , by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

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