The Confidence of Trust

Speed happens when people at work truly trust each other.
Edward M. Marshall in Building Trust at the Speed of Change

The workplace in the 21st Century is in transformation. The fear that many feel is due to a lack of understanding as to why the workplace is in upheaval. While there are many varying factors, we are failing to recognize our part.

You and I have caused this transformation. If you are a boomer, you have wanted change for years. If you are in an in-between generation, you may like some of the things you see developing, but you feel squeezed. And if you are one of the young generations, you are influencing the rest of us with the freedom you’ve been taught.

Basically, we all want the same thing; to do meaningful work in our own authentic manner while making a difference. Dan Pink, in his book Drive, calls this Autonomy, Mastery, and Purpose. As he says, this is the surprising truth about motivation. This is the formula for confidence.

Recently, I began work on a new project with a long-time client. They are aiming to rebuild and maintain trust in these challenging times. We are taking a revolutionary approach as we focus on each individual in this large organization. We aim to build the confidence of each individual in their own authentic self. The reasoning is simple; my external success begins with my internal success. How I build trust in my world begins with trusting.

This is the first in a series of posts on Trust. I will keep writing to you as the project unfolds.

This entry was posted in Impact, Trust and tagged , , by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

8 thoughts on “The Confidence of Trust

  1. We can never get away from constantly refreshing the “know/like/trust” factor in business. New biz or old biz, it’s the most important thing. Thanks, Jeff.
    Sue Painter

  2. “We aim to build the confidence of each individual in their own authentic self.” I think this is key to building trust and a strong organizatoin. When each person is confident in their own abilities, they can more easily express themselves authentically. When the focus of the business is building on strengths, I think it goes a long way to build that trust. Thanks as always, Jeff for your thought provoking article.

  3. I find at times I am too trusting and get taken advantage of. My husband on the other hand doesn’t trust anyone or anything and he misses out on many wonderful experiences.

    So I look forward to your series and sharing it with him.


  4. It makes my heart sing to know that there is a company working to build trust by building confidence in each person trusting their authentic self. Somewhere, there’s a parade in your honor, Jeff.

  5. Building trust is such a tricky dance!

    Our human nature wants to say, “I’ll only trust them if they prove they are trustworthy”. But we are called to trust and be the model of the trustworthiness we want to see in others.

  6. Jeff, how great it is you are working with your client to rebuild trust. That learning will go from one client to the next and YOU will plant ‘trust’ and the need for the refocus wherever you go. Thanks to you!

  7. Pingback: Tweets that mention The Confidence of Trust « Jeff Brunson --

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s