Where Trust Begins

Dan Pink, in his book Free Agent Nation, enlightened us about security and loyalty as we entered the 21st Century. Security and loyalty were, for a very long time, vertical; meaning that we gave our loyalty to the organization and the organization reciprocated with security. In preparation for the new millennium, security and loyalty shifted into the horizontal position.

Reliance on a hierarchy of protection (an adult/child relationship) will not support the transformation demanded in the 21st Century. The individual’s security and loyalty are now in their network. It is now an adult/adult relationship. (To experience a great story of this relationship, see Ressler and Thompson’s book Why Work Sucks: and How to Fix it).

In an effort to build or restore trust, many organizations will attempt to fire the shotgun that is generalized training. This will not work. It will backfire.

Restoring and building trust has to be an individualized approach to have any hope of credibility. The foundation for the solution is in the confidence of the individual. It is an external problem that must be solved by internal efforts.

The story that strong, mutual trust will tell begins in me as embrace Principle I:

 “Concerning all acts of initiative … there is one elementary truth … that the moment one definitely commits oneself, then providence moves too.” –Johann Wolfgang von Goethe

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This entry was posted in Desire & Intent, Trust and tagged , , by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

One thought on “Where Trust Begins

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