In order to do my best, I must feel part of something larger. I want to know those I am connected with care; care about the work, the people, and the customers. -Coaching Client, Deanna
We were working on strategies of action to bring his personal brand to vivid reality for the division he leads. That is when Mark said, “I want them to date nail their work. Being an experienced professional in the power utility industry, it was clear he was holding up a metaphor.
For many years, linemen have set new utility poles and then driven a nail into the newly placed wood to record the date of installation. Mark then explained to me how, as a matter of recognition, the initials of a lineman would be added to his supply of date nails. It was not about knowing who placed which pole. It was an acknowledgement of the pride already exhibited by the individual lineman. This was assurance that this individual’s work was a significant contribution to a larger story.
Like Deanna, Mark, and each lineman, your brand is a story and you are the storyteller. A confidently spoken brand is a point of focus for the influence and impact of one’s purpose. Purpose indeed provides direction.
Your purpose is your brand of love applied in your work.