Purpose – Your “Date Nail”

In order to do my best, I must feel part of something larger. I want to know those I am connected with care; care about the work, the people, and the customers. -Coaching Client, Deanna

We were working on strategies of action to bring his personal brand to vivid reality for the division he leads. That is when Mark said, “I want them to date nail their work. Being an experienced professional in the power utility industry, it was clear he was holding up a metaphor.

For many years, linemen have set new utility poles and then driven a nail into the newly placed wood to record the date of installation. Mark then explained to me how, as a matter of recognition, the initials of a lineman would be added to his supply of date nails. It was not about knowing who placed which pole. It was an acknowledgement of the pride already exhibited by the individual lineman. This was assurance that this individual’s work was a significant contribution to a larger story.

Like Deanna, Mark, and each lineman, your brand is a story and you are the storyteller. A confidently spoken brand is a point of focus for the influence and impact of one’s purpose. Purpose indeed provides direction.

Your purpose is your brand of love applied in your work.

This entry was posted in Love and tagged , , , , , , , by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

6 thoughts on “Purpose – Your “Date Nail”

  1. I didn’t know the story about the signatures on date nails. How cool is that? It reminds me of the antique signed furniture we’ve bought and sold over the years – I’ve always loved spotting the craftsman’s name.

    We all want to be a part of something bigger than ourselves, you know?


  2. Wow–I love the “date nail” metaphor! It sums up personal branding very well. I agree, your brand really is a powerful story, so tell it with pride, confidence, and integrity.

  3. Jeff, I love this story! It sums up so many things-pride in workmanship and one’s personal brand are just a couple of ideas. Likewise, the whole is greater than the sum of its parts. Thanks for sharing this beautifully written piece. It’s one of your best.

  4. Great story and reminder that we all want to be a part of something bigger. As business owners, it is up to us to share our brand story and serve our clients with pride and love.

  5. I love the story about the date nails, Jeff. It is so true that we all want to be part of something bigger–and to have a purpose to our lives. I believe that each of us has a story and purpose, and whether it is related to a business such as it is when it is a brand, or just helps us tell the story about who we are and what it important to us, I think it is important for each of us to know who we really are. That is part of being leaders, being authentic and being true to who we really are.

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