The Client Letters 2011 – Five (Deanna)


When we began our work together, you said, “I want to do some homework on what makes me feisty.” You explained that you become feisty when you cannot find a connection between what is being asked of you and your own understanding of purpose. What you and I learned together was how powerful your value of Purpose/Meaning was to your very presence.

You feel less of the collaboration you value when the disconnect between action and purpose distracts you from being in the moment; and thus, you become feisty. It was a thrill to work with you and see feisty simply become confidence. You confidently challenge others to look at things differently when you are in the moment with the business model of your brand of leadership. That model is Creative Purpose to Collaborative Challenge to Conscious Connection.

Your leadership business model is the power of your presence. It is how you give your gift in this world; creative purpose through challenge. Confidently being you, standing on a foundation of unique values, is a 21st Century style of giving.

Thank you for allowing me to be a part of your growth and development as a leader as you give through the flow of Purpose to Challenge to Connection. Continue to leverage that feistiness, and keep on being you.


This entry was posted in Giving, Presence, The Client Letters 2011 and tagged , , , , , , by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

13 thoughts on “The Client Letters 2011 – Five (Deanna)

  1. It’s interesting to read your views of the people you’ve come to know and worked with, Jeff. Everyone has their own language, our challenge is to be able to work in that person’s language. And obviously, you do.

    • Deanna likes to know that her actions are focused on a purpose; and seems to become a bit feisty when that is clouded. Kind of like those meetings you and I don’t like; the ones with no objective!

  2. I can relate to Deanna’s story. I too can get a little “fiesty” if I can’t see the purpose of an action. I’m sure this awareness, and recognizing what’s behind the fiestiness has been a true asset in working collaboratively.

  3. Deanna is clearly someone to whom “the why” is vitally important, and important to clarify from the beginning. I find that when people see the purpose (and buy in to it), it sets things up for much more solid collaboration. Great post, Jeff!

  4. Jeff, I really enjoy these client stories and love how much you are learning not only about each client, but about yourself as well. They all have a lesson to teach each one of us and I love that you are sharing it with us.

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