The Client Letters 2011 – Six (Joe)


“Hello Joe, what do you do?” Your response, “I Build the Foundation for Collaboration and Success.”

At this point, your Brand connects individually when you demonstrate how you build this foundation: You create an environment of care and value by pushing others to go further than they thought possible.

You are extremely valuable in the industry because of your vast experience, depth/breadth of knowledge, and the ability to thin-slice this experience and knowledge for credible application. Early in our coaching relationship, our first attempt at a personal brand produced an accurate, but not very meaningful, answer to What do you do. The best answer I could get you focused on was, “I keep the lights on.”

Yes, others depend on you at this basic level, but they Trust you for so much more. You have leveraged your own personal brand, combined it with the skill of Collective Facilitation, and become focused. In light of the wisdom of your Brand, I share with others here your 7 Steps for being presently strategic about the future:

  1. Consider the strategic timing of needed dialogue
  2. Consider direction for the issue in the light of the team and associated process
  3. Put time and attention into how you lead others in preparing a plan for dialogue
  4. Invite the right people into the focused discussions as you collectively build the plan
  5. Lead the team to focus on solving the issue at hand
  6. Assign follow-up actions to responsible parties
  7. Learn together from tracking and reporting activities; and make change as needed

My hope is that others, like you, will believe in their ability to collectively facilitate the future, the collective story, in our work today.

Thank you for the privilege of working with you,

This entry was posted in Collective Facilitation, Focus, The Client Letters 2011 and tagged , , , , , by Jeff Brunson. Bookmark the permalink.

About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

12 thoughts on “The Client Letters 2011 – Six (Joe)

  1. Although it isn’t very specific, I really like the statement: I keep the lights on. To me that implies not only facilitating the day to day running of a business, but also “keeping the light on” with employees–with their contributions, with the vision of the company, allowing individual members to shine their light.

    • Linda,

      I really appreciated what you wrote. You took my statement “I keep the lights on” and expended beyond what I was even thinking. If I didn’t like and believe in my new brand so much after what you wrote I would be tempted to change it back.

  2. I like Joe’s 7 steps. Many people who facilitate do it naturally and aren’t conscious about HOW they do it. It’s amazing that Joe has thought through his own process and pays attention to each step. Nice!

  3. I love these client letters. The love and respect you have for your clients, and they for you, shines through each letter. You don’t treat them as an ATM, but you truly care for them and are as invested in their success as they are. I love that about you, Jeff. Thanks so much for sharing.

    • Thanks Kristina for your kind words and affirmation. I love the analogy of the ATM; definitely gives one a visual of how not to think about clients. I must have relationship!

  4. This client letter is wonderful. And I especially resonate with the last of the seven steps … “Learn together from tracking and reporting activities; and make change as needed”

    So many people stop before this point and think, “Good enough.” But the tracking, reporting, measuring and adjusting/course correcting is so crucial to get it just right.

    Jennifer Bourn, Bourn Creative

  5. Interestingly, I found the statement, “I keep the lights on” very inspiring. When I read it, I envisioned a group of people with light bulbs on over their heads. To me it’s a symbol of creativity and endless possibilities.

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