About Jeff Brunson

In this whirling 21st Century the individual needs to embrace the authentic self and confidently leverage the energy and power found there. As we entered the 21st Century, I became more concerned about what leaders like you needed for successful influence and personal fulfillment. As we move deeper into this challenging 21st Century, I’m more convinced than ever that the core of my work is in helping individual leaders remember who they are − a trueness. It is about confidence found in your authenticity.

The Call into the Unfolding of Love & Oneness

Much has been written and said about attachment and detachment. It is a mistake to see attachment and detachment as opposing forces, a polarization to be resolved. Your Trueness increases in the middle tension where desire/attachment and intent/detachment coalesce.

It is counterintuitive to think freedom increases within a space of tension. But in this tense middle, Trueness is freed and love flows out; this is the design. One’s own desire and intent is a contrast of experience designed to magnify life and amplify living.

In working with the individual leader, I leverage an exercise to identify and articulate desire and intent. The resulting statement of this exercise has three rhythmic components: the drive of desire, the draw of intent, and in between a tension from which voice is amplified−if one but allows it to be so.

An individual statement of desire and intent is simply a tool for awareness of presence and conscious attention energized from the rhythm of your Trueness. In the light of articulated desire and intent, you feel, hear, and see how you are attached to the drive of desire and must actually detach from the preconceived outcome of the intent that draws you forward. When articulated from original Trueness, both desire and intent are imperative to your leadership.

The 21stCentury is demanding much of us. Contrary to possible popular assumptions, these demands do not include things like doing more with less or doing more things at once. These are distractions that, remaining unaware, call us further from love and oneness that flow from our Trueness.

The demands I hear are asking us to transform individually and collectively. And in such transformation we forgive unnecessary separations as we learn to hold the tension of each teachable paradox. My work with leadership desire and intent is a lesson in paradox, learning to hold the tension of opposing truths until you can release the resulting oneness into the flow.

Impact is assured when both being and doing flow from your Trueness, the confluence of passion, purpose, and presence.

A Heart of Wonder

Stillness,
how necessary
for our movement
in the world,
time to absorb
blessing, for the sake
of expanding.

To expand is to wonder.
To wonder is to expand.
Trueness pondered,
voice amplified,
expectations released
into the flow.

We spread, not to cover
nor overshadow.
But self to decrease
and Trueness to increase;
we then
feel the rhythm
hear the middle melody
see the impact,
and know oneness
in the experience.

Experience
places memory pins
on the track of my journey,
tying together
the privilege I’ve known
through the Spirits
encountered.

Oneness, a reality
difficult to grasp
without the strength
of Love.

But oneness, like it or not,
was ordained, at the beginning,
at the foundation,
at the source
of the flow.

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The Call into the Middle with Poetry & Encounter

Trueness calls us to evolve openly throughout our journey. We evolve truly not by doing things differently, but by doing different things; contemplating and acting from our experience and encounter.

The way of being true is in the middle. When I speak of the middle I naturally include leadership in the meaning. The middle is not a place, or even an attitude. Rather, it is freedom implanted in Trueness. From the middle we grow in the ability to release the wish for a different reality than what is. Our experience in forgive everything is opening us to the belonging that is critical to our learning to flow in the reality of the true self. This is the freedom implanted in Trueness.

I am in the middle of work with leaders because true leadership flows through an individual who is:

  • Contemplative−embracing the Trueness guiding one’s Wade
  • Poetic−trusting the Trueness strengthening one’s Walk
  • Loving−seeing through Trueness the blessed Wonder

Standing to one side, denigrating the other, it becomes impossible to pay attention with love. You may love those who agree with you, and kowtow to your narcissistic stance, but you have gained nothing. And, you’ve given nothing.

Your true self is your poetic presence, the resonance of your reality. Within this reality is your freedom to contemplate and act on what is good and right for you to do. Trueness leads you to the middle of self, a blessed jewel present from the beginning. Now you can bring Trueness vividly to the middle of each encounter. Creating such steadiness in your walk is attention magnified by grace, and reality clearing a path for participation.

Participation begins within, and we must grow and transform individually if there is to be any real participation together.

Your rhythm of Trueness is your art. You must trust your rhythm for the sake of the impact you are meant to have in this needy world. In the middle, the inspiring reality of your Trueness, you lead us to allow our differences to blend and belong, bringing us together into reality and participation.

The Call into the Rhythm of Contemplation & Flow

Trueness will call at you until you pay attention. Trueness is not a persistent partner calling out for you to dance. Trueness is the dance, where you are wholly alive in reality.

The Reality of the Flow

Trueness demanded I step into the flow and pay attention. And attention captured, rhythm was delivered into continually deeper, truer passion and participation. Participation requires courage, and the courage you need to wade into the flow is encoded within your Trueness. Without such original courage you are completely open to the lies of expectation, a set of false standards determined to move you well beyond the reach of your Trueness and its rhythm.

The rhythm of my own Trueness has called me into a work with varying expressions, each spoken from the voice given me since the beginning. It is through these expressions, and maybe because of them, that my rhythm was washed into the open.

In my work, I focus on individual leaders. Consequent of this focus, my writing continually takes me into the stories of these individuals, where each is learning to wade in the awareness of the true self.

Contemplation, Poetry, and Love: Flow, Encounter, and Oneness: All words seemingly esoteric and spiritual. But esoteric and spiritual doesn’t mean that they are not real. Quite the contrary, to only believe in one side of the river over another is unreal, allowing lies that keep you from knowing the reality of the flow.

I talk, and write, about applying the true self in work, and practicing from this original source, because it is what I know. Working full time one spends around two thirds of the waking life in this thing called work. So, as best as one can, why not make it as good as it can possibly be? Why not free both desire and intent into the middle of the flow of Trueness?

With the strength of voice given since the beginning, and the freedom found by stepping into the middle of the flow, hold the pearl of great price, your Trueness.

Participation (Falling in Love with Reality) – Wonder: Part IIID

Love & Oneness
To allow the strength of one’s voice uninhibited flow.

See the Unfolding

There is work, and there is work one is called to do. Or, is it; there is work, and we are called to be who we are? It is, maybe, both/and. No matter what, under most circumstances, we are free to bring our Trueness to the doing of our work.

In the rhythm of life & living, and the balance of Wade, Walk, Wonder, if we do not allow Trueness application in the doing of a work, then the grace given to us will not flow through that work to another. To lead from original passion is to hold the tension in the eddy of enthusiasm and suffering−the reality of the passion paradox.

I was excited to arrive in California and work with Jamie and her leadership team. A recent survey in the larger organization had delivered some concerning results around how much individuals felt engaged (lack of engagement is a form of suffering in our journey with work). While this engagement concern was not the main reason for bringing her team together, it was not far from Jamie’s thinking. She had been newly promoted from the peer ranks of those attending this session, and she wanted a powerful beginning of their work together, and a new, more energized focus than had previously existed.

In preparing for this session, I was impressed with, and encouraged by, Jamie’s passion. Her immediate boss had provided me with a synopsis of strengths Jamie had exhibited in her role prior to the promotion. She had diligently focused on execution and tactics, but he was unsure of her ability at the strategic level of purpose, setting the stage for more meaningful application and execution.

Jamie had pulled her team together for the purpose of creating oneness around the story they desire to tell, individually and together, with the intention of bringing more meaning to application and execution. To kick off this section of the session, I asked Jamie to share her vision of the future state, in any form she wished. She opened her portfolio to her prepared comments and spoke them from her heart.

Seeing in the Clarity of Love

Jamie’s love for her work, and those she is privileged to love in doing the work, came through in both message and action. After sharing her vision of the future state of the territory for which she and her team had accountability, she left the room and asked me to facilitate a dialogue of response. After about two minutes of fumbling with what they thought they were supposed to do, they looked at me and said, “We are good with what Jamie said.” I loved it! I got up and went to fetch her.

Jamie is taking accountability born within her passion to create an atmosphere supportive of life-giving-sharing autonomy. From her engaging vision, the team pulled together around the story they collectively desire to tell and created clear strategies for acting on individual and shared passion. Time will tell. The story will unfold.

To see the unfolding we must pay attention. We must pay attention in the clarity of love. We are not focused on some distant outcome as much as we are paying attention to how we behave, individually and together, in the present moment−in the unfolding.

In my work, and in the life of my work, I pray I’ve brought my true self into play. For the most part, I believe I have. I have tried to find meaning in, and bring meaning to, the work I’ve been given through the years. In some instances, it may have been close to survival, but it has mostly been an approach of meaning. This is built into my wiring, deeply ingrained in my established value system.

Jamie’s voice was clearly engaged as she shared her vision. The strength of her voice was leveraged in her presence with her team. Trueness was in play. She was in the flow of her passion, purpose, and presence.

Now is the Time

Do not be distracted
from the peace,
from the presence
that is yours to hold,
that is yours to let go
into your life
into your living,
into a world
grasping for peace
misunderstanding presence.

For to know presence is to know God.
For to know God is to know presence.

We can only love
in the now.
Now is the time
to love.

It is love that saves us,
always has been,
always will be.

Participation (Falling in Love with Reality) – Wonder: Part IIIC

Love & Oneness
To allow the strength of one’s voice uninhibited flow.

Allowing Uninhibited Flow

Like Amy, Jack, Kevin, and so many others with whom I’m blessed to work, your voice−identified and consciously engaged−is your brand of love. Behind that voice, in the foundation of your Trueness, is strength. When voice is resonant and flowing, the strength behind your voice engages; it is that something you cannot help but do.

Just one week before writing this, I boarded a plane for Los Angeles to work with a client and her leadership team. Being a long flight from Ohio to California, I decided to treat myself to first class accommodations. I took my assigned seat and had barely spoken to the man next to me when he asked if I would change with his buddy a few rows forward. I agreed and moved.

No sooner than I settled into the new seat, for some reason, the man who asked me to move got bumped from his seat. I’m thinking what a waste of effort, until Brian greets me.

While your voice, however you identify or label it, is your brand of love, I actually identify my own voice as love itself. The strength of my voice is encouragement. When in the presence of another, with my voice in the freedom of flow, I simply cannot help but find some moment of encouragement for the other within what I’m hearing.

As part of his greeting, Brian asked me what I do. Upon telling him that I build confident leaders, he began telling me about his destination in New Mexico and the purpose of his travel. Brian currently works with a large company in the aircraft industry. He supports the sales force as a subject matter expert around a particular product−a product he invented and patented. After creating his innovative and very needed product, he began his own company selling directly to the end user. His frustrations with having to be too deeply involved with his sales force led him to the current position. Now, the frustrations within a large, complex organization−where his product is one of 14,000−were forcing him to consider going back to where he began.

As I listened, and offered some tactical considerations, I was waiting for the deeper issue to surface. As Brian talked about going back to where it all began, it seems his current state was a lack of passion, unlike the original desire that began it all. This can too often be the case for freelance types; he/she begins with a unique focus and purpose, only to be devastatingly distracted into the minutiae of so-called growth and success.

As Brian seemed determined to recreate a connected and passionate sales force, my encouragement took a tactical and specific approach. I shared with him the concept of interviewing for behaviors, using the power of prompting stories from the interviewee. As this captured his attention, and seemed to encourage him, I told him I would send him something on the topic when I landed. I did.

The Quiet Flow of Passion

My time with Brian was on the shorter of the two flights on the way to California. He shared quite a bit of information with me before I got to the narrowly focused encouragement. In the hopes of maybe getting a chance to be more thorough in encouraging him, I gave him my business card. Time will tell. And as I have his contact information, it’s highly likely, from what I experience in this work I love, that I will think of him and send something more.

Often when meeting someone new and engaging in deep conversation, the other person acknowledges the passion in my speaking. This makes me happy, because I love what I do and it pleases me when it shows. As psychologist Mihaly Csikszentmihalyi postulates from his research and studies, while I might not be necessarily conscious of happiness while working, being in flow with what it is that I do results in my being happy. Having worked with many individuals like those about whom I tell stories, I’ve been blessed with the hours and experiences that have built my expertise, allowing me uninhibited flow and joyful presence in the quiet of my passion.

Whatever your deepest passion may be, it originates at the core of your voice; and within that core is the strength of voice that makes it resonant in a needy world. From this quiet core a voice is born and grows in desire to find its impact in the world. The impact you intend is also born in this original passion. Leading from passion, the leader compels others to action within the larger flow−a story honoring oneness.

It is difficult to see the unfolding if we haven’t learned to see in the unfolding story. To develop such sight, we must engage and connect to the larger story. We must step into the flow, individually and together. It was such story-building that had called me to California.

Participation (Falling in Love with Reality) – Wonder: Part IIIB

Love & Oneness
To allow the strength of one’s voice uninhibited flow.


In the Atmosphere of Present Being

Jack is an attentive (contemplative) leader. His loving presence is the living measure of his impact in this world, and confirmation of his willing participation in the unfolding of it all−presented to him in what he feels, hears, and sees.

To know the rhythm of being present, you must lovingly embrace the paradox of being both human and divine. To know the rhythm means:

  • You feel your rhythm and open to the gratitude naturally flowing from your core.
  • You hear the true resonance given you since the beginning, standing confidently in the middle and listening to the leader and teacher within.
  • You see more clearly for the sake of opening further the path of impact, a crescendo of your brand of love.

In the atmosphere of present being, you must be willing to humbly hold the impact of your Trueness. Holding impact means:

  • Forgiving your own assumptions, about self and others, freeing the flow of your voice.
  • Embracing the mystery of belonging with all and everything.
  • Trusting that your resonance is doing its work in the world, whether you will ever consciously know this or not.

Trusting Resonance

The month before writing this, I traveled to Chicago to facilitate a confidence building session with 50 leaders for Kevin, the executive I wrote about earlier. Our relationship goes back many years. His wife is Amy, that loving supporter of my work for as many years. As my wife had gone with me on this trip, Amy and Kevin asked us to join them for dinner.

At the beginning of forming my coaching practice, I struggled with marketing myself. Pretty much everything I did marketing-wise was both a train wreck and a waste of energy. At some point, and thanks to a couple of loving colleagues, I found my rhythm in this thing called marketing. This rhythm was found in the merger of my desire to work within the authenticity of the individual and my intent for them to be lovingly confident in their leadership.

I settled into an atmosphere of trust within my own Trueness. Simply, this is what that looks like: If I’ve worked with you, learning your Trueness, and I come across something while gathering, giving, and growing with the work I do, then I will stop and formulate something from the experience to share with you, in a manner that further encourages your Trueness.

At dinner that evening, Amy looked over at me and said, “You know those things you send to us, you need to know how much we value that.” What a blessing it is to hear these words from a valued relationship. The reality is, that doing work like I do, it is rare to hear such. But it is also reality that, whether it is heard or not, the impact is still there. This takes trust, a faith in the actions energized by our own Trueness, our art.

Confirming Love

While we have ample opportunities for improvement in our society, we are free. We are free to do work we love, and in our work, love others. Think about it. And where there are those who may not be readily able to take advantage of such freedom, we as leaders have a solemn accountability to create atmospheres supportive of such life-giving-sharing autonomy.

Soul confirmation, flowing worth
energy for the walk.
Movement, toward relationship
Oneness regarded.

How powerful it is to be confirmed for what you really do from the depths of who you really are. After that evening of dinner and conversation with those two true leaders, Kevin and BJ hugged, he and I shook hands, Amy and BJ hugged, and as Amy and I embraced in an appreciative hug, I said, “I love you.”

It was not an accident. I spoke from the center of my soul.

So, if we work together, will I tell you I love you? Maybe. Maybe not. But one thing I will promise you, I willlove you.

What if?

You are different from me.
Such observation begins within.
Thought often turns into statement.
And if behind the statement, fear,
the consequence on the other,
judgment.

In such judgment
is tragedy twofold:
Violence, in the direction
of the other, projected.
Violence, in the direction
of one’s self, absorbed.

Allowing such violence,
projected and absorbed,
one spreads yet another layer
over the blindness
continuing to separate us
one from another.

But, what if …

We are different; Yes!
In such exclamation,
might our eyes open
to see,
not so much, difference,
but the uniqueness
yours
mine
and the fresh oneness
created
each time
we choose to see?

Participation (Falling in Love with Reality) – Wonder: Part IIIA

Love & Oneness

Our unique brand of love is complete freedom, allowing us to hold opposing truths we find in life & living. These truths become more clear to us as we listen deeply. To hold is no longer about control. As we hold with the freedom love provides, we feel with wholeness, hear more succinctly, and see more clearly.

To be in the free and whole space that love provides is to learn to be in the creatively tense middle. The middle space is tense because it forces the meeting of solitude and otherness.

An Encounter with Voice

He was a bit older than most when he began his assignment guarding the prisoners. My guess is that Jack was more mature than most his age. He had not allowed life’s realities to harden him into stone. He lived from his heart, broken open by reality, not scattered into pieces, as had sadly happened in the story of one particular prisoner.

In the ward where prisoners were placed on suicide watch, there was a particular individual who was teaching himself English by listening and searching for the right word for what he desired to translate from his native tongue. He was searching for someone to listen. Jack had walked this length of cells often and checked in on this person as the translations were being developed.

One particularly beautiful evening, the prisoner called Jack over to the cell door. He looked at Jack and pointed to a word he had written, saying, “This is my word for you.” The word was tolerance.

The prisoner shared his story with Jack that evening. I will not share that story here. What I do share, I share because I met Jack and heard the prisoner’s full story from him. The story gave insight into the teller’s tragic reality, while also speaking clearly about Jack’s Trueness as experienced by this prisoner.

Even before Jack and I had a chance to talk together, I was intrigued by watching Jack with his peers, his supportive eye contact and an engaging smile; a way of being with each person in his presence. In our one-on-one time together, I shared with Jack what I heard as he told the story of this encounter. I heard Jack’s voice of love coming through, not only in the telling, but also in the very fact that such an encounter could only occur because the man in the cell chose Jack to receive his sad story.

That night, with the open door allowing the night air through, his prisoner offered a gift in exchange for being allowed to leave his story with Jack. He gave Jack the gift of awareness, letting him know the impact of his voice, and the strength of that voice, tolerance.

The Door to Oneness

Upon learning more about my journey, and in the process more about what both drives and draws me, my friend Judy said, “You live a true life.” From this conversation, the term Trueness was given visible life in my work. My Rhythm of Trueness in this work begins as I gather from desire what is needed to grow intent, and rhythm finds its full cadence as I give in the creative, tense middle space. This rhythm, authentic and true, keeps me in the flow.

When you finally commit to lead, influence, and serve from the rhythm of your Trueness, you can grasp the reality that there is no priority higher than that of your love.

In a follow up conversation with Jack, he talked about how important it is to purposefully recognize the difference between yourself and the other person in whose presence you’re blessed to be. He shared other stories of stepping into that space where he carefully held what he was feeling, hearing, and seeing. It became clear to Jack, and ever more clear to me, that our voice−our individually unique brand of love−is what opens the door, and allows our differences to swirl into Oneness.

Love & Oneness:
To allow the strength of one’s voice uninhibited flow.